Philippe Borremans is a multilingual corporate communications professional with more than 20 years experience in both internal and external communications, crisis communications, online reputation management and media relations. His career started at Porter Novelli as a Public Relations Consultant in Brussels and continued at IBM as PR Manager with national and EMEA level responsibilities for 10 years. During a sabbatical year in 2008 he co-founded the first social media communications agency in Belgium. These responsibilities gave him extensive experience in Strategic Public Relations Management and Online Communications. A specialist in issues management and online PR, he was appointed as one of the first Chief Social Media Officers in Europe with a direct reporting line to the CEO of the international Van Marcke Trading Group. At PR Media Philippe is responsible for the strategy of the group and actively develops new ways of working (Agile/Lean for Communications) as well as new products and services (corporate podcasting, storytelling, online crisis communication etc...). Philippe is a certified trainer (CEVORA) and teaches Corporate Communications courses at l’ISCAE (Casablanca), the Free University of Brussels and the Royal Military Academy of Belgium.